Policy was a side business belonging to my wife and I where we drop-shipped licensed, custom-imprinted travel accessories to the ladies and gentlemen of America’s biggest Greek letter societies (a.k.a. fraternities and sororities). For my wife it was an exercise in book keeping and accounting. For me, it was an exercise in branding and online marketing. And photography. And copy writing. This was boot-strap to the core. The centerpiece of it all was greekpolicy.com.
The storefront was a highly (self-)customized Shopify cart with a constellation of Google Search and Display Network ads, and landing pages for each society. Unfortunately, because I used a third party platform for the website, all that remains are the screenshots shown here. And yes, our capital ran out before sales really took off.ΜΤ