At Imagen Brands/Carolina Sewn Bag & Leather Co., as with many manufacturers, it was preferable to have merchants purchase minimums of inventory. What we found, though, was that our higher-end offerings were met with apprehension from smaller stores. This was due to the price point and the fact that some merchants had never put emblematic items on their shelves that retailed for more than $50.
The solution was to offer these merchants an opportunity to get involved at no risk by offering our high-end emblematic leather accessories on their website and through an in-store catalog that required no investment in inventory. They’d simply take orders, pass them along to us to make the product and ship it to the customer.
We used several different platforms to market this concept (known as drop-shipping). Among them was a sales letter and catalog, an F.A.Q. article, and an email that I wrote and designed. Take a look here…
DropShip Sales Letter and Catalog
DropShip Frequently Asked Questions
DropShip E-mail
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